Saturday, December 6, 2008

Revolutionary Road - Trailer Analysis



I spent my saturday afternoon watching some trailers online, and one of the trailers that stuck out to me was the TV spot for Sam Mendes new film "Revolutionary Road". I saw the theatrical trailer for this film while watching 'Slumdog Millionaire' (which is a great film) with my Dad, and I remember finding it really intriguing. The TV spot, in my opinion, is even more successful than the theatrical trailer. There's hardly any dialogue in the TV spot and it relies almost completely on visual storytelling. I decided to break down the TV spot to exercise my analysis muscles.

Shot 1:



The spot opens with a wide shot of a couple embracing in front of their house. Two pairs of kids legs run through the frame, while the sprinkler waters the lawn. This first shot gives us a lot of information. It tells us that this is an archetypal suburban American family : they have a house, a lawn, two kids, and are happily married - the picture perfect marriage of the 1950's.


Shot 2:

This next shot expands on their family life. The husband (leonardo dicaprio) bringing his wife some tea, while she shows him some kind of paperwork (maybe a bill). A glimpse into a typical morning for this couple.

Shot 3:


The wife (Kate Winslet) looks lovingly at her husband as he gets ready for work. The look on her face tells us that she is deeply in love with her husband. This really seems like the perfect couple.

Shot 4:

The spot now enters split screen mode (perhaps signaling the beginning of their separate lives). We see Winslet seeing her husband off to work. Both images seem a little lonely.

Shot 5:

Husband and Wife say goodbye to each other for the day. A snapshot into the ideal American family life, and yet the expressions on their faces tell us that things are not as picture perfect as they might seem.

Shot 6:

Work Life. Both are isolated. DiCaprio in a sea of people, but completely alone (no one makes eye contact). Winslet at home carrying out her chores in an empty house.


Shot 7:

Both look longingly out the window. We sense their loneliness. Their dissatisfaction.

Shot 8:

Again, DiCaprio is surrounded by people, and yet the expression on his face tells us he's utterly alone. He's faceless in this crowd of conformity. Winslet is out of the house, among people, but not interacting with anyone.

Shot 9:

This shot juxtaposes the perception of family life with the reality of it. On the left side of the screen, we see DiCaprio walking past a window ad depicting happy assiduous house wives, while the right side shows us the reality of life as a house wife.

Shot 10:

His work. Her work.

Shot 11:

Not exactly sure what the purpose of this shot is. Although you can't tell from the still, the shot has both characters turning toward camera, as if they were reacting to someone/something that has caught their attention.

Shot 12:

End of the day. Husband returns home from work and is greeted by his beautiful wife. She's wearing an apron which implies that she's in the middle of making dinner, and yet it's spotless. She's wearing an evening dress and high heels. Again, everything on the surface is reinforcing the idea of a picture perfect marriage.

Shot 13:

Back to the single image frame (the couples lives are now joined together again). Close up of Dicaprio. He has tears in his eyes. Are they tears of joy? Sorrow? Regret?

Shot 14:

We see what he's reacting to: a perfect family - beautiful wife, two kids, celebrating his birthday.

Shot 15:

Weekend life. In-laws or perhaps neighbors visiting.

Shot 16:

Drinks with the neighbors.

Shot 17:

Back to the work week. Dicaprio flicks a cigarette off the train during his commute. He's in deep thought about something.

Shot 18:

Close up of a record player. The needle is at the edge of the disc (where record needles go when you start a new disc). A symbol, perhaps, that their relationship is now starting to play to a different tune.

Shot 19:

Hints at infidelity. The only two people making eye contact in the entire frame are Dicaprio and the woman.

Shot 20:

More hints. And from the other side of the relationship.

Shot 21:

She's in deep contemplation about something, possibly over a big decision she has to make.

Shot 22:

Winslet is at a dance club of some sort. Red lights. She's looking carelessly at someone... but who?

Shot 23:

Love scene in the car. We can't see the man's face, but it's definitely not her husband.

Shot 24:

The aftermath. Her husband has found out about the adultery. He's furious.

Shot 25:

He attacks the perpetrator.

Shot 26:

The husband looks tired, exhausted, and defeated.

Shot 27:

Home life is now anything but picture perfect.

Shot 28:

Winslet is on the beach, maybe to get away from the discord at home. Her eyes are covered by big dark sunglasses, and yet the sky is gray and overcast. There isn't another person in the frame wearing shades. This tells me that she's wearing those glasses to hide something - maybe the bags from under her eyes from all the crying and fighting.

Shot 29:

They're still in love. Their relationship is full of passion, ups and downs, togetherness...

Shot 30:

...and separation. Love...


Shot 31:

... and hate.


Shot 32:

Unrestrained emotion...

Shot 33:

...and deep reflection.

On this shot, the music for the trailer abruptly stops, and the only sound we hear are footsteps walking. Are they his or hers?

Shot 34:

Title Card, as if to say "To find out the answer, come see this film."

Shot 35:

The first of only two lines of dialogue for the entire spot plays over this shot. DiCaprio: "We can be happy here."

Shot 36:

Winslet: "I hope so Frank."


Shot 37:

"I really hope so..."

Shot 38:

Second to last shot of the spot shows DiCaprio running down the street of his suburban neighborhood. He's chasing someone or something. His wife perhaps? Or maybe in this context it's more symbolic: A dream? An ideal? A fantasy?

Shot 39:

The entire spot plays to Phil Phillips and George Khoury's 1959 single "Sea of Love" (the cultural significance of which I'm not entirely aware of). The lyrics go:

come with me
my love
to the sea
the sea of love
i want to tell you
how much i love you

So what I gather from this trailer is that this is a story about love. More specifically, it seems like a story about marriage and the disillusionment a generation had with the promises of significance and fulfillment that marriage would bring.

What do you think? Was the trailer successful? I for one am sold!

You can view the actual trailer here.

10 comments:

Jim Mortensen said...

Really nice analysis on the TV spot. There's something really interesting going on...

I, like you, saw the trailer for Revolutionary Road when I went to see Slumdog Millionaire. I also saw it again when I saw Frost/Nixon two hours later. I remember being very enthralled with the trailer and making a note to go see RR when it came out.

The moment in the theatrical trailer that sold me was a subtle exchange between Kate Winslet and Leonardo DeCaprio's character, which happens early on in the trailer...

(talking about moving into a new suburban house)
Winslet: "Won't you miss the city?"
DeCaprio (Caressing her face, lovingly): "Nothing's permanent."

Right there you could tell it was going to be a movie about two characters who love each other but have fundamental disagreements about lifestyle. The rest of the trailer is devoted to teasing that story.

Now to the TV spot, which I watched for the first time just now.

The first couple shots barely registered for me. The kissing couple is the first shot in the spot, but we have no idea who they are yet. Right after that, we see the shots of DeCaprio/Winslet. Personally, I didn't really connect them to the first couple-kissing shot. For one, possibly because I was distracted by the kids running in the foreground, and for two, because Leo looks too concerned in his shot to give the impression that they're a happy couple. If the "happy couple kissing" shot had come third, after the characters had been introduced, I think it may have been a little clearer.

After the introduction to the relationship, we see the split screens. And again, honestly, they didn't consciously register for me. They cut too quickly from shot to shot to tell the story of each individual shot. Having said that though, the repitition of the theme of "separation" reads clealy through the use of split screen. So while each shot isn't consciously noted, the unconscious idea that they're emotionally apart comes through.

Then, having been "apart" in split screen, the "Birthday" series of shots drive home the idea that when Leo comes home, things are good again. He is loved and appreciated by his family. That let me know that they really love each other. It's one of the few shots that read consciously.

After the "Birthday" shots, the next couple shots have the theme of "conflict". I think your analysis of the story, shot-by-shot, is fantastic... But I don't think the adultery shots, when played in such short succession, read as an actual story. However, I don't think that's too much of a problem. After establishing in "Birthday" that they're a happy couple, we see that maybe they're a not-so-happy couple. And that's enough to get a feel for what was supposed to be put across.

So "Birthday" says "happy family", and "Adultery" retorts with "violence/conflict". The next shots play the fugue of ping-ponging between the two. Making love/Arguing/Reflection/Violence. The sequence culminates in their dialogue lines, which reestablishes the idea that they want to be happy with each other. Then, the title. "Come see this movie."

I think it's a really interesting TV spot, but it falls apart in places. I think that, unlike the full-length trailer, it fails in the attempt to tell an actual story. Had I not seen the trailer and see this TV ad only, I probably wouldn't have been interested in the film. However, since I bet lots of people saw the trailer over the Christmas holiday, the TV ad IS successful in reminding people of the major themes of the film, and that HEY it's coming out soon and you should see it!

So basically, I don't think it works as a storytelling device. But it works fantastically as a reminder to see the film, though it depends on you having seen the trailer.

I'm definitely excited for the film.

Matt J said...

Interesting analysis-the 'story-line' is somewhat different to the actual film itself. As with most trailers certain scenes are ran out of order, but the general tone of the film is there. I've seen the picture-it's powerful stuff-very well acted. Sam Mendes' screen compositions are always well considered. I think he learnt a lot from Conrad Hall on American Beauty.

Gerald said...

I've seen the trailer many times too, but thanks so much for breaking down those shots and compositions. It really takes some time to do that. The stills absolutely convey so much emotion and build up to a scene.

Anonymous said...

Thank you very much for sharing this analysis. I've learned a lot!

- Kenny (Philippines)

samacleod said...

Great post man. Love this stuff.

winchester said...

Hi Alex.
I really enjoyed your insightful breakdown here. To me, your analysis of the trailer's visual language seems spot on.

Although I'm too young to have experienced the cultural significance of Baptiste's "Sea of Love" first hand, to me a popular love song from the 50's relates to the innocent desire of a picture perfect life, and love, commonly associated to that era of American history......but maybe I am just pointing out the obvious.....

Anonymous said...

Shot 8 brought to mind some of Hopper's paintings---that sense of isolation that was America at the time. That even amongst a crowd, there was a sense of alienation amongst some people.

Cheryl said...

Staging, design, emotion...I'm always strugging it seems to become a better artist and reading sites like yours is a big help. Thanks! cheryl

Anonymous said...

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